Conclusions- Cyberstyle

Conclusions often use the opposite shape of an introduction. They help the reader move from the specific topic under discussion back to a larger culture context. This is pyramid shape or a specific-to-general pattern.

Conclusion also should end with a memorable clincher, a device like the "grabbers" used in introductory paragraphs:

• questions
• quotations
• vivid images
• warnings
• call to action
• antecdotes or human examples

How can these concluding paragraphs be adapted for the web?

In class assignment: Search the web for effective (or not) concluding paragraphs on any topic. Prepare a short (1 minute) discussion analyzing how this paragraph works or could be improved.